Reaching the west side on Rt.2 Don’s Lighthouse Grill overlooks Edgewater Park and the city of Cleveland on Lake Erie. 40.000 daily commuters pass the imposing Don’s Lighthouse restaurant landmark restored in the early 1990’s it made sense to use the lighthouse corner tower as the logo icon. Increasing neighborhood development has attracted competition. To keep Don’s on track our strategy found a fresh approach. Rt.2 splits diverting the traffic but to loyal patrons, the Lighthouse is an island retreat exuding the atmosphere of Coastal Living. The updated logo and marketing ads show off the inviting interior welcoming travelers with a new tagline ~ Drop Anchor Be Your Self.